Written by Samuel Kaplan
Today, we’re shining a light on John Michael Howell and his new single, “Delusional.” After a dominant start to 2025, Howell may have just delivered his biggest record yet. “Delusional” is an incredibly catchy, upbeat track bursting with infectious energy and clever lyricism. Clean, crisp vocals and polished production elevate the song’s elegance, making it an instant standout in his growing catalog.
A longtime internet creator, Howell’s savvy navigation of social media platforms is a big reason behind his broad reach and rising influence. His latest concept—a wheel-spinning series where he randomly selects an artist’s style and a topic to write about—has become a hit on TikTok. For “Delusional,” the wheel landed on Gracie Abrams and the theme of being, well, delusional. Howell then pulled back the curtain, documenting his songwriting and production process in real time, giving fans a front-row seat to his creativity.
This kind of prompt-driven content has been a game-changer for Howell. The original TikTok featuring “Delusional” has amassed over seven million views, sparking a viral snowball effect as other creators adopted the sound. Whether meticulously planned or a genuine glimpse into his workflow, the strategy is working. In a space oversaturated with content and tight competition, Howell’s innovative approach to storytelling and marketing sets him apart. Of course, it doesn’t hurt that the song itself is fantastic.
You can stream “Delusional” here: