Written by Samuel Kaplan
Today, to start off the new week, we wanted to try something a little different—something that truly embodies the core belief of Sauce Music: promoting the future. Instead of a review, we’re doing a song preview for a brand-new release from rapidly emerging artist Tom Cooper and his highly anticipated single, “Goner.”
Through a series of viral social media clips across TikTok and Instagram, Cooper has delivered one of the most memorable snippets of 2025. Packed with contagious energy, impeccable vocal range, and effortless conviction, the 15 seconds we’ve heard of “Goner” have fans—and the internet at large—strongly demanding the full release.
We believe this is a testament to new means of promotion and the way virality can lead to rapid superstardom and expanded reach for an artist. Cooper deployed a variety of clever strategies, playing into the meme-like culture of TikTok with one video currently sitting just shy of seven million views, while another, a more traditional clip of him belting at the piano, has racked up 2.7 million views.
Cooper’s savviness with the internet, combined with the quality of this song, is a lethal combination destined for success, and we can’t wait for the full release.
You can hear a snippet to "Goner" here:
@imtomcooper who’s gonna tell bro he needs to stop 😭😭 #popmusic #songwriter #pop #singing #piano ♬ goner tom cooper - Tom Cooper